​CRM vs ESP – Which is better for bank email marketing?

So – you finally have your CRM system at the implementation stage. Congratulations! Visions of 360-degree customer views, revenue forecasting, sales automation and just-in-time and perfectly personalized messaging swirl in your head. Armed with this – and facing a budget … Continued

“We’re Still Here!”

| Heather Lewis – SVP, eMarketing Services |​ We’re still here! We’re still here! We’re still here! To take a line from Tom Brady’s recent pre-game rally speech… No, we don’t liken ourselves to the formidable dynasty that is the … Continued

Minivans and Marketing “Auto”mation…

| Heather Lewis – SVP, eMarketing Services​ | Are you forgetting this important part of Marketing Automation? I’ve been leasing a mini-van for the past 3 years. As the end of my lease term approached, I began to receive emails … Continued

Email Appending for Banks

| Ray Parenteau – President | As email fever continues to rise among financial institutions (FIs), so does the desire to acquire as many customer email addresses as possible. Most FIs today collect email addresses at account opening, whether it … Continued

Unique. Value. Proposition.

​Remember the USP (Unique Selling Proposition) aka Unique Value Proposition? Sounds kind of quaint by today’s standards of “trusted partner” relationships. As we enter a new year, it’s logical to reflect on where ClickRSVP needs to be over the next … Continued

DKIM – What and Why?

What is DKIM? DKIM (DomainKeys Identified Mail) is the highest level of email authentication, through the use of cryptographic authentication. It allows the sender to claim responsibility for the message via digital signature, and the receiver to check the public … Continued

Why You Need SPF (and not just for summer)

What is an SPF record? Sender Policy Framework (SPF) is an extension to the Simple Mail Transfer Protocol (SMTP). SPF allows software to identify and reject forged addresses in the SMTP MAIL FROM (Return-Path). Adding an SPF record requires your … Continued

DMARC and your Financial Institution Email

Return Path, the world’s leader in email certification and scoring, has recently announced the introduction of the DMARC specification (Domain-based Message Authentication, Reporting & Conformation) – created in conjunction with a group of email senders, ISPs, and security vendors. Essentially, … Continued