According to Return Path’s newest benchmark study, higher Sender Scores correlate with increased inbox delivery for all email marketers. For financial institution marketers, the good news is that, even with an average Sender Score of 89, they still enjoy a … Continued

| Ray Parenteau – President | As email fever continues to rise among financial institutions (FIs), so does the desire to acquire as many customer email addresses as possible. Most FIs today collect email addresses at account opening, whether it … Continued

​Remember the USP (Unique Selling Proposition) aka Unique Value Proposition? Sounds kind of quaint by today’s standards of “trusted partner” relationships. As we enter a new year, it’s logical to reflect on where ClickRSVP needs to be over the next … Continued

What is DKIM? DKIM (DomainKeys Identified Mail) is the highest level of email authentication, through the use of cryptographic authentication. It allows the sender to claim responsibility for the message via digital signature, and the receiver to check the public … Continued

What is an SPF record? Sender Policy Framework (SPF) is an extension to the Simple Mail Transfer Protocol (SMTP). SPF allows software to identify and reject forged addresses in the SMTP MAIL FROM (Return-Path). Adding an SPF record requires your … Continued

Return Path, the world’s leader in email certification and scoring, has recently announced the introduction of the DMARC specification (Domain-based Message Authentication, Reporting & Conformation) – created in conjunction with a group of email senders, ISPs, and security vendors. Essentially, … Continued