The better news for ClickRSVP’s clients: the combined Sender Score for our sending servers average a stunning 98.4. This puts our delivery metrics among the highest in the industry. It’s no wonder that ClickRSVP clients enjoy consistently solid campaign success.
The study – available at https://returnpath.com/downloads/2017-sender-score-benchmark/ – was based on more than 4 trillion messages from 17,000 senders in 2016. It analyzed:
- average delivery rate
- impact of complaints, spam traps and “unknown users” (hard bounces)
- average inbox placement rate at Microsoft, AOL, GMail and Yahoo
The study concludes that senders in the 91-100 Sender Score band enjoyed an average of 87% inbox placement, compared to 79.25% for the 81-90 band, and 75.75% for the 71-80 band. Drop-off in inbox placement varied the most with Gmail. Other factors, such as subscriber engagement, also contribute to inbox placement. (This is covered in a separate Return Path study)
ClickRSVP, which serves more than 130 U.S. financial institutions, has been a Return Path certified sender for nearly 10 years. That, combined with a dedicated account team that understands permission-based marketing best practices, helps clients achieve maximum customer reach, without impacting sender reputation.