Recently, both Gmail and Yahoo have announced that they will enforce several requirements for bulk senders. Of these, the most significant will be the requirement to have all possible authentication protocols in place for the sending email domain – SPF, … Continued
By ClickRSVP Analytics Back in March 2020, when COVID gathered critical mass, it became imperative for banks to reach as many of their customers as possible to keep them informed of changes in branch hours and transaction processing. Critical information … Continued
Heather Lewis – SVP eMarketing Services So now what? How do you proceed, in terms of email, in this very uncertain time? You’ve sent your COVID-19 notices about extra precautions, lobby closures, and reduced hours. Business, schools and daycares continue … Continued
When the severity and urgency of this outbreak hit last week, we were prepared – and so were our clients. Since we deal exclusively with financial institutions, we knew we would be sending multiple alerts, updates, notices, etc. And send … Continued
| Heather Lewis, SVP, eMarketing and Ray Parenteau, President | So, you have an email program. Congratulations! ? Given the implications around data privacy and security, as well as emerging regulations governing email usage, should you also have an Email … Continued
| Ray Parenteau – President | Can you afford NOT to have a robust email program? **This is Part 1 of a discussion on the growing importance of email, and how you can leverage outsourcing to achieve all that you … Continued
| Ray Parenteau – President | Another September, another ABA Bank Marketing Conference in the books. We’ve been attending these events for more than a dozen years now. They’re all unique, and this was no different. Austin is quite the … Continued
So – you finally have your CRM system at the implementation stage. Congratulations! Visions of 360-degree customer views, revenue forecasting, sales automation and just-in-time and perfectly personalized messaging swirl in your head. Armed with this – and facing a budget … Continued
| Heather Lewis – SVP, eMarketing Services | We’re still here! We’re still here! We’re still here! To take a line from Tom Brady’s recent pre-game rally speech… No, we don’t liken ourselves to the formidable dynasty that is the … Continued
| Heather Lewis – SVP, eMarketing Services | Are you forgetting this important part of Marketing Automation? I’ve been leasing a mini-van for the past 3 years. As the end of my lease term approached, I began to receive emails … Continued
