Now What?

Heather Lewis – SVP eMarketing Services  So now what?  How do you proceed, in terms of email, in this very uncertain time?  You’ve sent your COVID-19 notices about extra precautions, lobby closures, and reduced hours. Business, schools and daycares continue … Continued

COVID-19 (Heard of it yet?)

When the severity and urgency of this outbreak hit last week, we were prepared – and so were our clients. Since we deal exclusively with financial institutions, we knew we would be sending multiple alerts, updates, notices, etc.  And send … Continued

Do You Need an Email Policy?

| Heather Lewis, SVP, eMarketing and Ray Parenteau, President | So, you have an email program. Congratulations! ? Given the implications around data privacy and security, as well as emerging regulations governing email usage, should you also have an Email … Continued

Why Outsourcing Your Email Program May Help You

| Ray Parenteau – President | Can you afford NOT to have a robust email program? **This is Part 1 of a discussion on the growing importance of email, and how you can leverage outsourcing to achieve all that you … Continued

Austin: High Temps, High Spirits, and High Fives

| Ray Parenteau – President | Another September, another ABA Bank Marketing Conference in the books. We’ve been attending these events for more than a dozen years now. They’re all unique, and this was no different. Austin is quite the … Continued

​CRM vs ESP – Which is better for bank email marketing?

So – you finally have your CRM system at the implementation stage. Congratulations! Visions of 360-degree customer views, revenue forecasting, sales automation and just-in-time and perfectly personalized messaging swirl in your head. Armed with this – and facing a budget … Continued

“We’re Still Here!”

| Heather Lewis – SVP, eMarketing Services |​ We’re still here! We’re still here! We’re still here! To take a line from Tom Brady’s recent pre-game rally speech… No, we don’t liken ourselves to the formidable dynasty that is the … Continued

Minivans and Marketing “Auto”mation…

| Heather Lewis – SVP, eMarketing Services​ | Are you forgetting this important part of Marketing Automation? I’ve been leasing a mini-van for the past 3 years. As the end of my lease term approached, I began to receive emails … Continued