Unique. Value. Proposition.

​Remember the USP (Unique Selling Proposition) aka Unique Value Proposition? Sounds kind of quaint by today’s standards of “trusted partner” relationships. As we enter a new year, it’s logical to reflect on where ClickRSVP needs to be over the next … Continued

DKIM – What and Why?

What is DKIM? DKIM (DomainKeys Identified Mail) is the highest level of email authentication, through the use of cryptographic authentication. It allows the sender to claim responsibility for the message via digital signature, and the receiver to check the public … Continued

Why You Need SPF (and not just for summer)

What is an SPF record? Sender Policy Framework (SPF) is an extension to the Simple Mail Transfer Protocol (SMTP). SPF allows software to identify and reject forged addresses in the SMTP MAIL FROM (Return-Path). Adding an SPF record requires your … Continued

DMARC and your Financial Institution Email

Return Path, the world’s leader in email certification and scoring, has recently announced the introduction of the DMARC specification (Domain-based Message Authentication, Reporting & Conformation) – created in conjunction with a group of email senders, ISPs, and security vendors. Essentially, … Continued