Recently, both Gmail and Yahoo have announced that they will enforce several requirements for bulk senders. Of these, the most significant will be the requirement to have all possible authentication protocols in place for the sending email domain – SPF, … Continued

When the severity and urgency of this outbreak hit last week, we were prepared – and so were our clients. Since we deal exclusively with financial institutions, we knew we would be sending multiple alerts, updates, notices, etc.  And send … Continued

| Heather Lewis, SVP, eMarketing and Ray Parenteau, President | So, you have an email program. Congratulations! ? Given the implications around data privacy and security, as well as emerging regulations governing email usage, should you also have an Email … Continued

| Ray Parenteau – President | Can you afford NOT to have a robust email program? **This is Part 1 of a discussion on the growing importance of email, and how you can leverage outsourcing to achieve all that you … Continued

| Ray Parenteau – President | Another September, another ABA Bank Marketing Conference in the books. We’ve been attending these events for more than a dozen years now. They’re all unique, and this was no different. Austin is quite the … Continued

| Heather Lewis – SVP, eMarketing Services |​ We’re still here! We’re still here! We’re still here! To take a line from Tom Brady’s recent pre-game rally speech… No, we don’t liken ourselves to the formidable dynasty that is the … Continued

| Heather Lewis – SVP, eMarketing Services​ | Are you forgetting this important part of Marketing Automation? I’ve been leasing a mini-van for the past 3 years. As the end of my lease term approached, I began to receive emails … Continued

According to Return Path’s newest benchmark study, higher Sender Scores correlate with increased inbox delivery for all email marketers. For financial institution marketers, the good news is that, even with an average Sender Score of 89, they still enjoy a … Continued

| Ray Parenteau – President | As email fever continues to rise among financial institutions (FIs), so does the desire to acquire as many customer email addresses as possible. Most FIs today collect email addresses at account opening, whether it … Continued

​Remember the USP (Unique Selling Proposition) aka Unique Value Proposition? Sounds kind of quaint by today’s standards of “trusted partner” relationships. As we enter a new year, it’s logical to reflect on where ClickRSVP needs to be over the next … Continued