COVID-19 (Heard of it yet?)

When the severity and urgency of this outbreak hit last week, we were prepared – and so were our clients. Since we deal exclusively with financial institutions, we knew we would be sending multiple alerts, updates, notices, etc.  And send … Continued

Do You Need an Email Policy?

| Heather Lewis, SVP, eMarketing and Ray Parenteau, President | So, you have an email program. Congratulations! ? Given the implications around data privacy and security, as well as emerging regulations governing email usage, should you also have an Email … Continued

Why Outsourcing Your Email Program May Help You

| Ray Parenteau – President | Can you afford NOT to have a robust email program? **This is Part 1 of a discussion on the growing importance of email, and how you can leverage outsourcing to achieve all that you … Continued

Austin: High Temps, High Spirits, and High Fives

| Ray Parenteau – President | Another September, another ABA Bank Marketing Conference in the books. We’ve been attending these events for more than a dozen years now. They’re all unique, and this was no different. Austin is quite the … Continued

“We’re Still Here!”

| Heather Lewis – SVP, eMarketing Services |​ We’re still here! We’re still here! We’re still here! To take a line from Tom Brady’s recent pre-game rally speech… No, we don’t liken ourselves to the formidable dynasty that is the … Continued

Minivans and Marketing “Auto”mation…

| Heather Lewis – SVP, eMarketing Services​ | Are you forgetting this important part of Marketing Automation? I’ve been leasing a mini-van for the past 3 years. As the end of my lease term approached, I began to receive emails … Continued

Email Appending for Banks

| Ray Parenteau – President | As email fever continues to rise among financial institutions (FIs), so does the desire to acquire as many customer email addresses as possible. Most FIs today collect email addresses at account opening, whether it … Continued

Unique. Value. Proposition.

​Remember the USP (Unique Selling Proposition) aka Unique Value Proposition? Sounds kind of quaint by today’s standards of “trusted partner” relationships. As we enter a new year, it’s logical to reflect on where ClickRSVP needs to be over the next … Continued